Resume
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Amy Gelfand, Web Developer
Motivated and resourceful professional with broad experience in both technology and communications. Focus on Web standards and accessibility. Proficient writer and editor.
I invite you to review my credentials and professional endorsements on LinkedIn.com.
Professional Skills
- Front-end Web development: XHTML, CSS, JavaScript/DOM scripting, Flash/ActionScript, XML, XSLT, Photoshop, interface design, information architecture, accessibility best practices
- Communications: writing and editing Web and print copy for Marketing and Technical Communications
- Marketing: SEO, email marketing
- Publishing: Adobe Certified Expert in FrameMaker 7.0, Acrobat, InDesign, Perforce (version control), template design and management
Work History
Web Developer, The Crossings
June 2007–present
- Manage the design, development, and maintenance of company Web site and online store.
- Manage the design, development, and distribution of monthly HTML email campaigns.
- Develop Web and email marketing strategy.
- Design Marketing print collateral using InDesign.
- Use Perforce to manage version control of Marketing source files.
- Collect and analyze Web and email metrics to track business goals, needs, and initiatives.
- Write and edit copy for Web site, PPC campaigns, email campaigns, catalogs, brochures, and advertisements.
- Build and manage online surveys.
Web Developer, National Instruments
May 2006–May 2007
- Worked with designers and content producers to develop Web-based user interfaces for NI's corporate and global Web site.
- Managed multiple tasks under tight timelines to support frequent product launches.
- Built client-side applications and enhancements that meet functional specifications, application development standards, and support requirements.
- Seamlessly integrated various Web technologies to build robust, cross-browser compatible solutions.
- Developed and maintained HTML/CSS templates.
- Used Perforce to manage version control of Web site source files.
- Established and documented technical standards and best coding practices.
- Promoted Web accessibility/device independence.
- Kept abreast of current interactive trends, technology, and design.
Staff Desktop Publisher, National Instruments
March 2001–April 2006
- Managed multiple projects with tight deadlines in team environment.
- Edited and formatted technical documentation to company style and publishing standards using FrameMaker, Word, PowerPoint, HomeSite, or XMLSpy.
- Prepared documentation for commercial publication using Acrobat.
- Built FrameMaker templates for English and localized documentation.
- Served as Webmaster of department intranet site.
- Used Perforce to manage version control of Technical Communications source files.
- Authored custom XML for NI Technical Communications.
- Developed custom XML/Structured FrameMaker applications for single-sourcing technical documentation.
- Trained new employees in FrameMaker and template management.
Writer, Matrix.net
October 2000–January 2001
- Researched and wrote about Internet history and trends.
- Created content for company Web site.
Graduate Teaching Assistant, UT-Austin English Department
August 1997–October 2000
- Taught weekly discussion sections for sophomore literature survey classes.
- Assisted professors with creation and grading of exam materials.
- Tutored students in composition and rhetoric skills.
Education
Austin Community College, Dept. of Visual Communications
January 2005–May 2006
- Technical Writing
- Web Development
- Interactive Multimedia Design
MA in English, University of Texas at Austin
May 1999
- Bible and Literature
Visiting Graduate Student, Hebrew University of Jerusalem
1996–1997
- Modern and Biblical Hebrew
- Rabbinic Literature
BA in English, University of South Carolina (South Carolina Honors College)
May 1996
- Comparative Literature
- Magna cum laude
- Phi Beta Kappa